Category: Extreme Makeover Home Edition

The Alure Extreme Story – The Ali Family

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04 Oct

As we headed into the Lutz Family build for Extreme Makeover: Home Edition last year, our friends at the Long Island Press printed a series of stories re-living each episode and family we helped prior to the Lutz Family. We were inspired to share each piece with you after the Season 9 premiere of Extreme aired on Sunday night. Here…

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The Alure Extreme Story – Firefighters Episode

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30 Sep

As we headed into the Lutz Family build for Extreme Makeover: Home Edition last year, our friends at the Long Island Press printed a series of stories re-living each episode and family we helped prior to the Lutz Family. We were inspired to share each piece with you after the Season 9 premiere of Extreme aired on Sunday night. Here…

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Three’s Company

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26 Sep

ABC's hit show, Extreme Makeover : Home Edition does a wonderful job of pulling together communities all over the country to help out deserving families. If you have ever seen the show, you know how moving and inspiring it is to see this kind of philanthropy. After seeing a recent build that Sal Ferro, President/CEO of Alure Home Improvements led,…

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Why Social Media is Essential to Alure’s Success

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13 Apr

For as long as Alure has been active on social networks, people ask us "why would a Long Island home remodeling company want to be on Facebook or Twitter"? When we at first started, I would reply: "We want to be active in the space before our competitors" or "we think they are going to be powerful communication tools." I…

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5 Marketing Lessons Learned from Extreme Makeover: Home Edition

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11 Mar

Over the years Alure's involvement with ABC-TV's hit show Extreme Makeover: Home Edition has been a rewarding experience for each of us that have been able to contribute to the builds. We have connected with each family and their stories, allowing us to experience the very best humans have to offer. To be on site and witness the commitment of long hours and the effort is inspiring…

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Building Homes, Relationships and Community through Social Media

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09 Feb

I really enjoy social networking and it has been an incredible experience witnessing how Alure's social media presence is developing. Our involvement with the Lutz Family episode of Extreme Makeover: Home Edition provided us the opportunity to share the experience with the world in real time via our Facebook Page. We put a call out to our fans to help with the build…

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And So a New Year Begins

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14 Jan

Well, we have said goodbye to 2010 and hello to 2011.  As in all years we have memorable moments from the past year mixed with excitement and the unknown about the New Year. 2010 saw us complete our 8th Extreme Makeover!  Another special house, another miracle for another very special family.  The Lutz family will remain in our family like…

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Welcome Home Lutz Family, Welcome Home

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24 Sep

We are rapidly approaching the airing of Extreme Makeover: Home Edition featuring the Lutz Family of East Setauket, NY and Alure Home Improvements. On October 3 at 8:00pm EST, ABC will be airing the Lutz family episode, and like you, we are excited and eager to watch it.  This is the 8th time we've worked with Extreme Makeover, but it doesn't get…

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It Will Always Be About People!

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05 Sep

Every interaction with anyone anywhere was an opportunity to gain additional perspective. We are all human at the core, and it can be easy to lose sight of that in a world ruled by business, politics, and social status. These words are from the book Delivering Happiness by Tony Hsieh, CEO of Zappos.com. These words rang so true in a recent…

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Getting the Kids Involved at Extreme Makeover : Home Edition Long Island build

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30 Jul

When you think of what goes on at a build for Extreme Makeover:Home Edition, what comes to mind? Building a house in a week? Giving a well deserved family a brand new home to change their lives for the better? These are the things that make EMHE what it is. But something else takes place, organically, at these events. The community…

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