Awards & Recognition
At Alure Home Improvement, we strive to be leaders not only in our business but also our community. Click on the award icons below to learn more about our accomplishments.
Forbes Business Enterprise Award
Alure is honored with the Forbes Business Enterprise Award given to companies for the vision and accomplishments in key areas such as community involvement, innovation, customer service and employee development support
Fred Case Remodeling Entrepreneur of the Year Award
Sal Ferro has been honored with the 2008 Fred Case Remodeling Entrepreneur of the Year Award. “Sal represents not only entrepreneurial thinking but entrepreneurial action,” says Mark Richardson, president of Case Design/Remodeling and a judge Read the article
2 Time NKBA Award Winners
Alure received 2 awards at the 2017 National Kitchen and Bath Association Awards held by the Long Island Chapter. Congrats to winners: Christina Piekut for her kitchen remodel and Ralph DeFilippis for his bathroom project.
Regional NARI Contractor of the Year Award
Alure & Designer Elizabeth Clemens received a Regional Award for the residential kitchen remodel in Massapequa. Check out the 2020 NARI Regional CotY Awards. Congrats to Kitchen and Bath Designer Elizabeth Clemens for her Residential Kitchen Project winner!
4 Time NARI Contractor of the Year Award
Alure received 4 awards at the 2019 NARI CotY Awards held by the NYC/LI Chapter. Congrats to PLATINUN winners: Marilou Arcuri for her Residential Interior & Elizabeth Clemens for her Kitchen Remodeling project & SILVER winners: Greg Griffin & Billy Coen for their Kitchen Remodeling projects.
LIBI 78th Annual Gala
The Long Island Builders Institute honored Sal Ferro, Immediate Past President at their 78th annual dinner dance gala at Huntington Crescent Club on Friday May 3rd. He had the privileged of being honored with Associate of the year & good friend Alan Kennemer.
Owens Corning Roof Deployment Project
Alure was proud to partner with Owens Corning Roofing and Habitat for Humanity of Suffolk to help a Farmingdale Veteran receive a new roof as part of the Owens Corning Roof Deployment Project. John Carter was a combat veteran who served in the Marines for 8 years. A big shout out to CBS New York for their media coverage.
Ribbon Cutting Ceremony for DASH
Alure’s President/CEO & Family Service League Board Member Sal Ferro attended the ribbon cutting ceremony for FSL’s new Diagnostic Assessment and Stabilization Hub which opened on Monday in Hauppauge. It is the first of its kind on Long Island and this center will provide on-the-spot evaluations and answer a growing need for care 24/7. Check out the Newsday article for more information on this great center.
HIA-LI Small Business Forum
Alure’s President/CEO was part of HIA-LI’s small business task force open forum in November called Hitting the Mark: Character, Competence and Chemistry that creates effective culture. They discussed setting the tone from the top as well as getting and keeping the talent you need and want.
$25,000 Home Makeover Winner
Our $25,000 Home Makeover Winner is working with our Kitchen and Bathroom Sales Manager Gina Bonura to get the perfect design for her new kitchen. Check back soon for updates on the progress!
Alure Home Improvements Featured On George To The Rescue
Alure was asked to team up with George To The Rescue to help a local deserving family in their Salisbury home. They started to undertake their first home renovation but the budget got the best of them and they just could not finish. Alure and George came to the rescue and were not only able to redo the kitchen, but they also added a pantry, redecorated the living room, did new landscaping on the exterior of the home and added a washer/dryer under the stairs. See the full episode here!
National Remodeler of the Year
Alure is honored by Professional Remodeler Magazine as the National Remodeler of the Year for leadership and innovation in the industry, continued growth while maintaining a superior level of customer service and satisfaction, and for an ongoing commitment to making a difference in the community
Sal Ferro Featured on Greg’s Corner Office
Sal Ferro was featured in Greg’s Corner Office “Ask a CEO” interview series. Sal shares his experience with recruiting, hiring and maintaining employees. He believes that the company culture can play a pivotal role. Check out his interview to find out more.
Sal Ferro Featured On HouseSmarts
Sal Ferro was featured on HouseSmarts WABC Radio with host Lou Manfredini. With spring around the corner, they discussed how to get a home improvement project done right and make it as seamless as possible. They talked about trends, getting the best bang for your buck and what updates are the most important. Check out the radio spot to hear all about it
Fair Media Council Panel Moderator
Alure President & CEO Sal Ferro was invited to moderate a panel discussion at the Fair Media Council, on the topic “WHAT HAPPENED TO THE PROMISE OF SUBURBIA on Long Island?”Panelists included Rep. Thomas R. Suozzi, Drew Scott of News 12, Robert J. DeSena The Council for Unity, and Paule T. Pachter from Long Island Cares.
2 Time NARI Contractor of the Year Award
Alure received 2 awards at the 2017 NARI CotY Awards held by the NYC/LI Chapter. Congrats to GOLD winner: Marilou Arcuri for her Kitchen project & SILVER winner: Christina Piekut and Greg Griffin for their Residential Interior project.
Baiting Hollow Boat House
Alure Home Improvements teamed up with the Suffolk County Boy Scouts of America and Blue Line Builders, to knock down and rebuild the scouts Baiting Hollow Scout Camp boat house. This project would not be possible without the help of our vendors and trades, and we would like to thank them for their support, and for coming together to make this renovation a huge success. Thank you to Owens Corning, Allied Building Products and Blue Line Builders.
LIBN 2017 New York Icon Awards
Sal Ferro was honored at the Long Island Business New’s 2017 New York Icon Awards. According to LIBN, in order to be an icon in your field, you need “years of experience and a list of achievements, not to mention the keen ability to lead, motivate and teach others.”
Alure Scholarship Program
The Ferro Foundation’s first endeavor upon it’s inception in 2017, was to create a Scholarship Fund to help Long Island students receive a college education. The Foundation provides one 4 year scholarship of $2,500 per year, to a student who
meets certain community and academic qualifications. Click here for more information.
BIANCO 2017 Awards
The Building Inspectors Association of Nassau County gave special recognition to Sal Ferro for his outstanding contributions, continued excellence and exemplary professionalism for the benefit of the building industry and related fields.
Community Association Institute President’s Award
Eric Clemente, Business Development Manager, was awarded with the President’s Award by the Community Association Institute (CAI) Long Island Chapter recognizing his efforts, ideas, energy and execution in supporting the chapter.
Sal Ferro Joins FSL Board
President & CEO Sal Ferro has been elected to the Family Service League’s Board of Directors. The board is comprised of volunteers from both the business sector and the local community. The board’s commitment to FSL’s mission of hope, dedication, and giving insures that the needs of struggling Long Island families will be met.
2016 NARI CotY Awards
Alure received 6 awards at the NARI CotY Awards. Congrats to GOLD winners: John Bernardo – Exteriors, Liz Clemens – Bathroom and Luigi Greco & John Bernardo – Entire House Remodel and SILVER winners: Sherry Gossett – Kitchen, Billy Coen – Kitchen and Greg Griffin – Bathroom.
Fair Media Council Connection Day
Seth Selesnow, Director of Marketing, took part in one of Fair Media Council’s Connection Day panels on recovering from a one-star reviews. He spoke about the rescue and recovery of a business’s street cred and what you need to do to make things right. He was joined on the panel by John Colascione, CEO of Long Island Media Inc. and Pedram Tabibi, Esq. of Meltzer Lippe Goldstein & Breitstone, LLP. Terry Lynam, Senior VP & Chief Public Relations Officer of Northwell Health was the moderator.
HIA-LI Business Achievement Award
Sal Ferro & Alure Home Improvements were honored with the Large Business Achievement Award by the Hauppauge Industrial Association of Long Island (HIA-LI) at their Business Achievement Awards.
American Heart Assocaition Walk
Alure put together a team to walk in a fundraiser to support the American Heart Association, a national organization dedicated to education, awareness and saving lives. These employees raised money to help save lives from this country’s No. 1 and No. 5 killers – heart disease and stroke.
Alure held a Kosher Kitchen Seminar and Pampered Chef fundraiser on Thursday March 24th at the showroom. Kosher Kitchen designer Sherry Gossett educated the clients on design and there were a bunch of experts to speak to including Appliance World about proper appliances, Stew Lenoards on different Kosher wines and they made it fun with cooking and learning with Pampered Chef! All proceeds benefited the Sharsheret Foundation. Sharsheret is a national not-for-profit organization supporting young Jewish women and their families facing breast cancer. Live It Up! host Donna Drake came by to cover the event.
Seth Selesnow Director of Marketing at Alure, was a wonderful stand in for scheduled guest speaker Sal Ferro, who came down with 102 fever the morning of the 31st annual small businessperson of the year and legislative breakfast. 37 businesspersons were honored at this event organized by the Nassau Council of Chambers of Commerce, Inc.
2016 LIBI Playhouse Awards
The Long Island Builders Institute coordinated a charity playhouse build in conjunction with their 2016 trade show. Alure is proud to announce that we won more kid friendly and first place in the competition as well! The playhouse is being donated to a Clark Gillies Foundation.
BLI hosted the Cohen Children’s Medical Center Radiothon where the support and donations directly impacts the children and families that depend on the care Cohen Children’s Medical Center provides. Alure was proud to help spread awareness with their sponsorship and donation to such a worthy cause.
Sal Ferro was a panelist at the National Kitchen and Bath Association (NKBA) Metro New York Chapter on Tuesday, April 14th at Carlyle at the Palace in Plainview. The topics discussed were will you be in business in 2020, price is “a” thing, not “the” thing and a happy customer is your best investment for the future.
2015 Chrysalis Award Bathroom Remodel
We are proud to announce that Teressa Rose, a custom kitchen and bathroom designer at Alure, won a 2015 Regional Chrysalis Award. Her bathroom remodel was titled “updated tranquility.” The combination of an updated design with a touch of Feng Shui landed her a Regional award for a bathroom remodel in the $75,000-$100,000 category.
4 Time NARI Contractor of the Year Award
Alure received 4 awards at the 2014 NARI CotY Awards held by the NYC/LI Chapter. Congrats to PLATINUM winner: Gregory Griffin, Basement, GOLD winner: Teressa Rose, Bath $75-$100K, GOLD winner: Marilou Arcuri, Bath $25-$50K and SILVER winner: Mary Lotardo, Kitchen.
Association of Fundraising Professionals Outstanding Corporation Award
Sal and Alure featured in Newsday, in an announcement for the upcoming Outstanding Corporation Award from the Association of Fundraising Professionals. The award is for demonstrating “outstanding commitment through financial support and activity that encourage others to respond philanthropically.”
Long Island Association Humanitarian Award
Sal Ferro President & CEO of Alure & All Of It’s Employees were honored by The Long Island Association for the 2014 Humanitarian Award. This award is given to a company who is recognized for their dedication and commitment to the Long Island community.
Sal Ferro was featured on Live It Up TV with host Donna Drake. He tells a great pay it forward story about our first Extreme Makeover Home Edition Family, the Arena Family, who gathered three truck loads of supplies to bring down to Long Island to help victims of Hurricane Sandy. Check out the video clip here!
2014 Chrysalis Award Basement Remodel
Gregory Griffin, an Owens Corning Basement Finishing System Designer, won a 2014 Regional Chrysalis Award for his multifunctional design for a client’s basement. He incorporated all of their needs into one spot including a media area, a gym, a place for the kids to play, a bar and a bathroom.
2014 Chrysalis Award Kitchen Remodel
We are proud to announce that Mary Lotardo, a custom kitchen and bathroom designer at Alure, won a 2014 Regional Chrysalis Award. She was awarded this for her superior design and function of a new kitchen for one of her clients. This even included a recess coffee maker and dowel pegboard drawers for her ceramic pieces.
One of Alure’s corporate partners, Medallion Bank, was so intrigued by Sal Ferro’s participation in the Long Island Fight For Charity, they interviewed him about Alure’s culture and community involvement, and are working to pay it forward, as they look to inspire others in the community to make a difference.
On October 10, 2013 Sal “The Hammer” Ferro and Former NHL Islander Clark Gillies hosted a bartending fundraiser at The Rosewood Inn in Melville to raise money for the Fight For Charity. It was the first of two big fundraisers and it turned out to be a huge success! Thanks to everyone who came out to help some great causes on Long Island!
NARI Contractor of the Year Award
Congratulations to Alure Kitchen & Bath Designer Sherry Gossett who was awarded the Silver Winner of Residential Kitchens for her Excellence in Design at the 2013 NARI CotY Awards held by the NYC/LI Chapter of the National Association of Remodelers (NARI). Alure Home Improvements was also awarded as Contractor of the Year. Read more here.
Professional Remodeler Market Leaders Award
Doug Cornwell, Cheif Operating Officer and Seth Selesnow, Director of Marketing for Alure accept the 2013 Market Leaders Award from Professional Remodeler on behalf of Alure Home Improvements.
Alure’s first annual summer remodeling fashion show took place at our East Meadow showroom to display some of the hottest new products and trends in the remodeling industry. Alure employees strutted down the aisle showcasing these products. In case you missed it, check out some of the trends here.
Alure was featured in Qualified Remodeler magazine under their 2013 Market Makers article. They stated that market-maker remodelers are more than good marketers; they have vision, they study their business and are committed to their clients. Check out the full issues here & page 14 for the story!
For the second year in a row, Alure had over 30 employees take part in the Marcum Workplace Challenge to support healthy living among our employees as well as raising money for some wonderful Long Island charities, including Long Island Children’s Museum, Long Island Cares, The Harry Chapin Food Bank and Children’s Medical Fund of New York.
The Townwide Fund of Huntington 50th Anniversary Gala Honoree
The Townwide Fund of Huntington celebrates 50 years of supporting Huntington not-for-profits at an anniversary gala fundraiser. The gala honored Sal Ferro, who made significant contributions to the Fund’s success through his dedicated work and philanthropy.
Farmingdale State College Centurion Club
Alure’s President/CEO Sal Ferro was honored by the Farmingdale State College Alumni Association as part of their Centurion Club, which identifies the top 100 Alumni of their first 100 years. Sal is pictured here with Farmingdale State College Director of Alumni Affairs, Eileen Hasson.
Sal Ferro was a featured panelist for the Harvard University’s Joint Center for Housing Studies (JCHS) Remodeling Futures meeting. They spoke about the remodeling/housing market and what to expect in 2013.
The Marcum Workplace Challenge is a 3.5 mile run/walk and was held for the seventh consecutive year at Jones Beach State Park. Its purpose is to build camaraderie among employees, offer networking opportunities while having fun and to help people focus on staying healthy. Alure had over 30 employees participate. Click here to read more.
The Fair Media Council of Long Island brought together a group of women interested in professional development workshops. The event provided opportunities for these women to benefit from the generosity of a number of Long Islands best CEO’s, including Sal Ferro, by raffling off a one hour mentoring session. Click for more information.
About 2 years ago, 15-year-old Andrew Rosa, while riding his bike, was hit by a car and severely injured. In order for Andrew to return home, his house needed to be outfitted to handle the special needs of hospital equipment and lifts. Alure and several other contractors from NARI’s Long Island Chapter came together to help his special cause. Click here to read more.
Alure teamed up with Allied Building Products who introduced them to a revolutionary product that could both alleviate the moisture collection problem and improve the look and value of a home. The EnduraMax High Performance Wall System has energy-saving insulation and built-in moisture protection. Read the full story here
Alure was proud to help the Clark Gillies Foundation help kids, by supporting their Bowling for Kids Night at 300 Bowling Center in Melville, NY. It was a night full of fun, excitement, prizes and more all for a great cause! Some folks even stepped up to challenge of bowling Clark himself! Read more here on the Alure blog
Remodeling Magazine 550 List
Remodeling Magazine’s Top 550 list consists of the largest remodeling & home improvement companies and franchisers in the U.S. in the Full-Service Remodelers category, Alure sits at number 2
Townwide Fund of Huntington Humanitarian Award
Sal Ferro was awarded the Humanitarian Award by the Townwide Fund of Huntington. Ferro was honored for his ongoing commitment & support of the Long Island Community, most recently leading Alure on their 8th Extreme Makeover: Home Edition for the Lutz family in East Setauket
From November 2006 through February 2007, Sal Ferro was featured on the DIY channel on their new series, 10 Things You Must Know. A show featuring experts from various fields of construction offering tips for do it yourselfers.
In July of 2010, Sal Ferro, President & CEO of Alure Home Improvements was a guest speaker at an Execuleaders networking breakfast. Here, he discussed Alures involvement with Extreme Makeover: Home Edition.
A recent exterior job was covered by Long Island Builders Institute in their LI House & Home magazine. The job consisted of a complete rip of the exterior with newly installed roofing, siding & windows
Alure sent a team to the Henry Miller theater to help Carter Oosterhouse of the HGTV network perform a dressing room remodel for John Stamos before his upcoming starring role in Guys & Dolls. The piece was covered by The Rachael Ray Show when Stamos came on as a guest
Remodeler of the Year Award
Alure is named Remodeler of the Year by Professional Remodeler Magazine for leadership and innovation in the industry, continued growth while maintaining a superior level of customer service