Category: Social Media

An Educated Consumer is Your Best Customer

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07 Jun

Ah, the problem of the internet can actually turn out to be the beauty of the internet all the same. We have been active in social channels for close to four years now. One of the biggest hurdles we have had to overcome is negative reviews posted by unidentifiable sources. The folks that are open and identify themselves make it…

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Why Social Media is Essential to Alure’s Success

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13 Apr

For as long as Alure has been active on social networks, people ask us "why would a Long Island home remodeling company want to be on Facebook or Twitter"? When we at first started, I would reply: "We want to be active in the space before our competitors" or "we think they are going to be powerful communication tools." I…

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We Think You’re Pretty Awesome!

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22 Feb

That's right, we think YOU are awesome! Please allow me a moment to explain why. We were thrilled to learn that we had earned an award for Best Campaign at this year's Marketing Over Coffee Awards for our use of social networking during the Lutz Family Extreme Makeover: Home Edition. (more…)

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Building Homes, Relationships and Community through Social Media

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09 Feb

I really enjoy social networking and it has been an incredible experience witnessing how Alure's social media presence is developing. Our involvement with the Lutz Family episode of Extreme Makeover: Home Edition provided us the opportunity to share the experience with the world in real time via our Facebook Page. We put a call out to our fans to help with the build…

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It Will Always Be About People!

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05 Sep

Every interaction with anyone anywhere was an opportunity to gain additional perspective. We are all human at the core, and it can be easy to lose sight of that in a world ruled by business, politics, and social status. These words are from the book Delivering Happiness by Tony Hsieh, CEO of Zappos.com. These words rang so true in a recent…

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There’s an app for that?

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14 Jul

I recently came across an article, 5 Handy iPhone Apps for Home Improvement, that discusses some useful tools for managing do it yourself projects. The post piqued my interest as it touched on two things I have great interest in, social technology and home improvements. I now wonder if there are apps that could be developed and be useful to our…

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