Helping to make a lasting and positive difference in someone’s life while inspiring others to do the same.


The Ferro Foundation is a non-profit corporation developed to help Long Islanders in need, as a result of physical, mental or financial difficulties. Our goal is to not only help those in need, but to inspire others in our community to get involved and help us all make a collective difference. Following an old but simple TEAM concept…Together Everyone Accomplishes More.

The foundation was started and is headed by Alure Home Improvement’s President and CEO Sal Ferro. Ferro has been instrumental in the Long Island Community for decades and as the head of Alure, he has supported dozens of Long Island philanthropic organizations and single handedly spearheaded one of Long Island’s Largest philanthropic volunteer endeavors, when he inspired thousands of Long Islanders to join Alure as they performed 2 of their 8 episodes for ABC’s Extreme Makeover: Home Edition right here in Long Island, where Ferro and Alure call home.

The Ferro Foundation’s first endeavor upon its inception in 2017, was to create a Scholarship Fund to help Long Island students receive a college education. The Foundation provides one 4 year scholarship of $2,500 per year, to a student who meets certain community and academic qualifications. The full scholarship program is outlined here.

“Of course we can’t help everyone, but every little action we can take not only helps someone, but hopefully, it will inspire others to get involved as well. A scholarship offering was something I’ve always wanted to do, as I think it’s critical that we continue to invest in our youth to ensure they receive a solid education, and thus provide a better opportunity for them to stay here on Long Island after graduating,” says Ferro.

Ferro Foundation

Ferro also backs up his passion with action. In 2013, Ferro put on the gloves and boxed in Long Island’s Fight for Charity as the main event (an event he now hosts annually), in May of 2014, Ferro was honored by the Long Island Association with the Harry Chapin Humanitarian Award for Community Service, and in 2015 Ferro was voted as Long Islands Most Philanthropic Person by Long Island Press Best of the Best.

The board of the Ferro Foundation Inc. includes Sal Ferro, Alure’s Director of Marketing Seth Selesnow, Dr. Henry Sikorski of Farmingdale State University of New York, Christopher Ferro, Joe Hatzfeld of Castle Wealth Strategies and Kris Amplo of JC Steel.  100% of all proceeds raised by the foundation go directly towards the needy as no board member or volunteers are paid.