Privacy Policy

At Alure Home Improvements, Inc. (“Alure”), we recognize the importance of your privacy. It’s understandable that you may have concerns about the information you provide to us or that is collected by us and how we use and disclose it.  With these concerns in mind, we’ve developed our Website Privacy Policy (“Policy”), outlined below. This Policy explains Alure’s privacy practices for visitors to our Websites at www.alure.com and www.newroom.com. By accessing our Websites, you consent to the collection, use and disclosure of certain personal information as described in this Policy. We reserve the right to change this Policy at any time. If we make any material changes to the Policy, we will post the revised policy on the Website and update the “last updated” date set forth above. Therefore, we encourage you to check our Policy whenever you visit the Website to see if it has been updated since your last visit. If you have any questions about our Policy, you can contact us at [email protected].

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Types of Information We Collect

Personal Information. “Personal Information” is information that specifically identifies an individual, such as a customer’s name, address, telephone number, e-mail address, credit card or other account number, and information about that individual’s activities when directly linked to that person, such as information about his or her purchases.  Personal Information also includes demographic information, such as date of birth, gender, geographic area and preferences, when such information is linked to other information that identifies the individual.

Aggregate Information. Personal Information does not include “Aggregate Information.” Aggregate Information is data we collect about a group or category of products, services or clients, from which individual client identities have been removed.  In other words, information about how you use a service may be collected and combined with information about how others use the same service, but no personal information will be included in the resulting data. Likewise, information about the products you purchase may be collected and combined with information about the products purchased by others.  Aggregate Information helps us understand trends and client needs so that we can better consider new products and services, and tailor existing products and services to customer desires.  We may share Aggregate Information about our users with third parties for various purposes, such as helping us better understand and improve our services, and for advertising and marketing purposes. ^Top

How We Collect and Use Personal Information

Alure collects Personal Information from you at several different points on our Websites, as set forth below.  In general, we use Personal Information for the purpose for which it was collected (such as to provide services or send information you have requested, and to anticipate and resolve problems with our Websites and our services), for our own internal business operations, to respond to client support inquiries and for other purposes as described below.

I. Requests for a Consultation, Employment Application, & Other Information Submissions

When you submit a Request for a Consultation, an Employment Application, or other information submission, you are required to provide certain personal information (such as your name, e-mail address, and zip code).  We may also request certain information about your interests and preferences.

Information you provide during registration may be used for some or all of the following: to provide services you have requested, or to otherwise fulfill your request, and to contact you from time to time (i) about services on our Websites for which you have expressed interest; (ii) with news; (iii) for internal marketing, informational, and promotional purposes; or (iv) for any other lawful purpose related to your use of the Websites.

Additionally, your Personal Information may be used, together with other information you submit to us in conjunction with your use of the Websites, for the following purposes: for editorial purposes (such as listing your question in an FAQ or Q & A section of our websites); to contact you for any reason regarding content you have submitted to the Websites (e.g., to ask you a question about your project or obtain further information to answer your questions).

II. Newsletters

When you submit your email address to us to initiate a subscription to one of our newsletters, we ask for Personal Information such

as your name, home address and e-mail address.  This personal information is only used to send you the newsletter(s) you have

requested.  Collecting your home address allows us to provide content that is specific to your geographic area.  You may opt-out or

unsubscribe to our newsletters by clicking the “unsubscribe” link at the bottom of the newsletter.

III. Contests, Promotions, Offers and Surveys

From time to time our Websites request Personal Information from users via contests, promotions, offers, and surveys. Participation in these contests, promotions, offers, and surveys is completely voluntary and you therefore may choose whether to disclose the requested Personal Information in connection with these activities.  Personal Information requested in these activities may include contact information (e.g., your name and shipping address) and demographic information (e.g., your zip code or age level).  We use this information to notify winners and to award prizes.  We use information we collect in surveys for internal purposes, such as to ascertain the use of the Websites and improve their usefulness to you.  We may also provide third parties with this information, and may combine it with some or all of your registration information.  Third parties may use the information we provide them to contact you regarding products or services that may be of interest to you.  These disclosures are discussed in greater detail below in the “Disclosure of Personal Information” section.  When we provide information collected during a contest, promotion, offer, or survey on the Websites to third parties, we always disclose this to you at the time of collection.

IV. Customer Service

We collect Personal Information when you submit comments, questions or suggestions to our customer service department.  We use the information you provide to respond to your submission.

V. Cookies and Log Files

Cookies.  We use “cookie” technology on our Websites.  We may place one or more cookies in the browser file of your computer.  The cookies we use are solely for the purpose of maintaining your visit session and will expire after your browser closes or your session ends.  We also use cookies to provide functional information about your browser, which is recorded in the Websites’ logs and which allows us to provide a better experience on our Websites.  We also use cookies to gather broad demographic information and general usage patterns about you and other users of our Websites.  Cookies created on your computer hard drive while visiting the Alure Websites are not accessible to other websites or domains.

You can choose to browse our Websites without cookies, but without these identifier files you may not be able to take advantage of certain features of the Websites.  Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.

Log Files.  We track log files on our Websites (i.e., we log your computer’s Internet Protocol (IP) address into our log files when you visit a page on our Websites) and use them to analyze trends, administer the Websites, track your movements on the Websites, and gather broad demographic information for aggregate use.  We collect information gathered from these activities only for our internal marketing and operational purposes, and to enhance the quality of your experience during your visit to the Websites.  We do not sell or rent this information to any third parties.^Top

Disclosure of Personal Information

Alure will not sell, rent or share personal information with third parties without your prior consent.

Consent. With your consent, we may disclose your personal information to third parties in order to provide you with products and services that you have requested. If we are collecting information that may be provided to third parties, we always disclose this to you at the time of collection.^Top

Alure’s Own Business Purposes

We use and disclose information about you for our own internal statistical, design or operational purposes, such as to estimate our audience size, measure aggregate traffic patterns, and understand demographic, user interest, purchasing and other trends among our users.  We may outsource these tasks and disclose personal information about you to third parties, provided the use and disclosure of your personal information by these third parties is restricted to performance of such tasks.  We may also share personal information with third-party vendors who assist us in performing internal functions necessary to operate our business.  We require our third party vendors to keep such information confidential and to only use the information for the purpose it was provided.^Top

Protection of Alure and Others

We disclose Personal Information when we believe it is appropriate to comply with the law (e.g., a lawful subpoena, warrant or court order); to enforce or apply this Policy or our other policies or agreements; to initiate, render, bill, and collect for amounts owed to us; to protect our or our users’ rights, property or safety; or to protect our users from fraudulent, abusive, or unlawful use of our Websites; or if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of Personal Information without delay.^Top

Business Transfers

Information about our users, including Personal Information, may be disclosed as part of any merger, acquisition, debt financing, sale of company assets, as well as in the event of an insolvency, bankruptcy or receivership in which personally identifiable information could be transferred to third parties as one of the business assets of the company.^Top

Children & Minors

We do not intend, and the Websites are not designed, to collect Personal Information from children under the age of 18.  If you are under 18 years old, you should not register for our services or otherwise provide information on our Websites and should ask your parent or legal guardian to do so for you.^Top

Third Party Links

From time to time we may have links to other websites from our Websites.  We do not control, and therefore cannot be responsible for, the collection, use or disclosure of your information by any such third party website.  Please carefully review the privacy policy of any third party website that you link to from our Websites.  The privacy policies of such sites may differ from that of our Websites; therefore, we encourage you to review and understand the privacy policies of such websites before providing them with any information.  You may also wish to contact the site’s administrator with any privacy-related questions.^Top

Third Party Sources

Alure may also obtain information about you from third parties, such as demographic marketing information, address verification, or third party mailing lists, and add such information to, or combine it with, your Personal Information.  Should we ever obtain this information and link it to you, we will treat it all as Personal Information under this Policy.^Top

Security

We use reasonable security measures to store and maintain Personal Information so as to protect it from loss, misuse, alteration or destruction by unauthorized parties while it is under our control.^Top

Choice/Opt-out

We give you the opportunity to opt-out of receiving commercial e-mail from us by following the opt-out instructions provided in the message.  Even if you opt-out in this manner, however, you may still receive account-related and non-commercial messages from us.  To get placed on our “DO NOT E-MAIL” list, send a request to [email protected]  If your e-mail address is added to the “DO NOT E-MAIL” list, you will not receive any newsletters or other opt-in e-mail messages.  Please note, however, that your e-mail address being placed on the “DO NOT E-MAIL” list does not prevent you from receiving “send-to-a-friend” e-mail messages, or other e-mail messages from third parties from which you requested information, products, or services from during or immediately after registration.  To opt-out from messages from these third parties, or from any other communications that you receive directly from third parties, you must contact them directly in order to opt-out.^Top

Contact Us

If you have any questions or comments about this Policy, the privacy practices of Alure’s  Websites, or your dealings with Alure, please contact us at [email protected] or use the following address, phone, or fax number:

Alure Home Improvements

Attn: Marketing

1 Commercial Court

Plainview, NY 11083

Phone: 516-296-7777

Fax: 516-932-7791

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