60th Anniversary

Family business
Over 60 years exceeding clients' expectations
Showroom open 7 days a week
MINIMUM FIVE YEAR warranty on ALL parts and labor
Dedicated Service Department
Full Service -- Design, Plan, Install and Service
Specialists in every department
Commitment to the community & the environment
Recognized leader in the industry
Fully licensed and insured

Our updated PartnerPoints section now has photos of the vacation and SIX new testimonials from Raving Fans!

See client testimonials from Raving Fans who had a great experience with Alure! Read letters from Raving Fans of the Owens Corning Basement Finishing System installed by Alure.

Click here for a list of Open Houses and Free Seminars in your area.

Sal Ferro Honored with the Fred Case Remodeling Entrepreneur of the Year Award

Sal Ferro has been honored with The 2008 Fred Case Remodeling Entrepreneur of the Year Award. "Sal represents not only entrepreneurial thinking but entrepreneurial action," says Mark Richardson, president of Case Design/Remodeling and a judge. Besides Ferro's generous charitable work, Richardson cites his lead role in developing the Owens Corning basement franchising program, his innovative approach to "packaging" bathroom remodels at different price points, and his use of design-imaging software to differentiate Alure Home Improvements from its competition and distinguish siding and other exterior products as much more than commodities. "Alure is a breeding ground of ideas," Richardson says.

Fred Case, though not involved in reviewing nominees, is "very impressed with [Ferro's] professionalism, his work with the basement franchise, and the administrative systems that he's developed," Case says. "He runs a sharp operation in a very competitive market," and Alure's diversification and name recognition have helped him take intelligent risks and grow at a manageable pace, he adds.

Read the article...

Ferro honored as Businessman of the Year by Columbia Police Association of Nassau County

The Columbia Police Association of Nassau County honored Ferro on October 23rd at the North Ritz Club in Syosset for his leadership in the Italian American Community, for his continued commitment to the Long Island community, strong business ethics and for his strong commitment to his family. Ferro was also honored with a proclamation from County Executive Tom Suozzi.

Pictured: Ferro with Association President Carmine Soldano

Alure's VP Lisa DiFilippi honored by Girl Scouts

In addition to providing much needed financial support to Girl Scouts in-need, the Girl Scouts of Nassau County honored DiFilippi for her commitment to her community, drive and enthusiasm for Girl Scouting. The event was held on October 02, 2008 at the North Hempstead Country Club in Port Washington and raised over $100,000 for Girl Scouts in-need.

Read the story...

Mike Kuplicki and Alure Featured in Newsday

Mike Kuplicki and Alure were featured in Newsday in an article about converting wasted space to living space with the Owens Corning Basement Finishing System.

Sal Ferro Elected to the Board of Winthrop-University Hospital

Sal Ferro was recently elected to the Board of Directors of Wintroph-University Hospital. The Board of Directors plays an instrumental role in the ongoing growth and devleopment of the hospital's high quality, culturally competent and comprehensive healthcare services.

Mike Kuplicki Honored with the Owens Corning President's Award

Mike Kuplicki, Alure's General Manager of the Basement Division, was honored by Owens Corning with this year's Presidents Award, which recognizes Exemplary Achievement in Outstanding Operational Excellence. As one of the original members for the Basement Finishing System team during its introduction back in 1997, Mike was recognized for both his development and leadership of the finest Basement Sales Team in the country as well as his continued commitment, dedication and contributions to the Owens Corning Franchise Network.

Alure Wins 2008 Owens Corning Awards

Alure was again named an Owens Corning Franchise of the Year in 2008 (winner in 2001, 2002, 2003, 2004, 2006, 2007, 2008) and given a 2008 Excellence in Customer Satisfaction Award (winner in 2003, 2004, 2005, 2006, 2007, 2008) from Owens Corning.

Webcast Ferro Speaks In Webcast From Professional Remodeler

On August 27th, Ferro was invited by Professional Remodeler to be a guest speaker on a web seminar about "Navigating the Downturn" in the economy.

Hear the webcast.

Sal Ferro Visits Kings Park Elementary

In June, Sal Ferro visited Kings Park Elementary School to talk to Kristen Esposito's class about "giving back" and Alure's participation in EXTREME MAKEOVER: HOME EDITION.

Sal Ferro Judges Top Chef LI

In June, Sal Ferro was invited to be a guest judge at Maxwell & Dunne's TOP CHEF Long Island cooking contest in Plainview.

Sal Ferro Speaks at Hofstra

In May, Sal Ferro was invited to speak at Long Island's Hofstra University as part of the University's business series. The topic of Sal's talk was "Strategies to Make Customers Raving Fans."

Alure completes SEVENTH EXTREME MAKEOVER: HOME EDITION

Alure was part of an all-star "Builder Coalition" to rebuild sites in Westwego, LA, the last stop on EMHE's 50 state tour. Read Alure's touching recap of their work on the project and read the press release.

CLICK HERE TO SEE THOUSANDS OF BEHIND THE SCENES PHOTOS IN OUR USEA MAKEOVER PHOTO ALBUM!

Alure Named a Market Leader by Professional Remodeler Magazine

Alure has been named a Market Leader by Professional Remodeler Magazine. Sal Ferro, President of Alure, graced the cover of the July 2007 issue. Read the story online...

Sal Ferro Named to 2008 Long Island Press Power List

In April 2008, Sal Ferro, President of Alure, was named to the Long Island Press Power List of the top 50 most influential Long Islanders.

Ferro Honored by the Long Island Museum

On April 30, 2008, Sal Ferro was honored by the Long Island Museum for Alure's "committment to the environment". Alure has taken a leadership role in
the Home Improvement industry involvement in "going green". Alure has played a lead role in Nassau County's Green Levittown program; Alure has partnered with LIPA as a certified Home Performance Contractor working with homeowners to improve the efficiency and comfort of their homes, while saving money and the enviornment; Alure has also started a new division devoted to improving energy efficiency, Alure Home Performance Solutions.

Sal is pictured with Deirdre Doherty, Director of Development for the Long Island Museum.

Alure Participates in Green Levittown

Alure is proud to participate in Green
Levittown.com, whose mission is to make it easy for the citizens of Levittown to save money on energy costs by providing special discounts on energy efficient products and services. For more information, view our Going Green page and visit GreenLevittown.com.

Alure Partners with LIPA to Offer Home Performance Assessments

Alure has partnered with LIPA as as an accredited Home Performance Energy Contractor in the HOME PERFORMANCE with ENERGY STAR PROGRAM. Read more about how a Home Performance Assessment from Alure can save you money and conserve the environment...

Sal Ferro Inducted into Farmingdale College Hall of Fame

Alumnus Sal Ferro was inducted into the Farmingdale College Hall of Fame and raised over $250,000 for the Farmingdale College Foundation, which provides financial assistance to the College for programs not funded by the State of NY.

See Bob Vila talk about the Owens Corning Basement Finishing System

Alure Receives 2007 Angie's List Super Service Award®

This award is given out annually to Service Providers that have achieved and/or maintained a superior service rating on the Angie's List website.

Sal Industry Legend Sal Ferro Named Industry Legend

Sal Ferro was recently honored by the Home
Improvement Management Summit in Las Vegas with a "Legends of the Industry" award for his continued leadership and innovation in the remodeling industry.

Sal Ferro Featured on The Smart Consumer

Alure President Sal Ferro was a featured expert on The Smart Consumer television show. See his appearances:

WE DID IT!!
OUR SIXTH EXTREME MAKEOVER!

In conjunction with the rebuilding of the Oatman-Gaitan home, Alure was asked to build a rec center at a non-profit camp in Putnam County that caters to underprivileged children in the Tri-State area. Learn more about this touching story...

Forbes Cover Alure Wins Forbes Enterprise Award

Alure was honored in February 2007 with a Forbes Enterprise Award, which recognizes outstanding businesses for their visionary practices and achievements. Forbes says, "These entrepreneurs represent what is best about business, demonstrating their accomplishments in key areas including product or service innovation, customer service, community involvement, marketing, and employee development and support." Read more...

Sal Ferro and Alure featured on DIY's "10 Things You Must Know"

Sal Ferro, President of Alure, and Alure's installers featured on multiple episodes of DIY's "10 Things You Must Know." See the shows:

Windows
Roofs
Decks
Installers (from multiple episodes)

Sal Ferro on Cover of Replacement Contractor

Alure was featured on the January 2008 Replacement Contractor cover article on community involvement in the remodeling industry. Read the article online...

Sal Ferro Presents Ty Pennington with Motivator of the Year Award

January, 2nd, 2008 - Sal Ferro was asked to present Ty Pennington with the Motivator of the Year Award at the first ever American Motivation Awards at Hofstra University on Long Island Oother recipients included Joel Osteen, Dr Stephen Covey, Lt Michael Murphy and Monsignor Thomas Hartman. See the television news story on the awards.

Alure Basement Designer Mike Balkind Publishes First Book

The best New York home improvement

The undisputed leaders of New York home improvement are professionals at Alure. For bathroom and kitchen remodeling, New York trusts Alure. After over sixty years in the Long Island home improvement business, Alure has built an incredible reputation. For the best sun room additions New York homeowners can purchase to the best New York window replacements, Alure is the most trusted name in New York home renovation. Based in Long Island, home improvements performed since 1946 have earned Alure over 42,000 satisfied customers. From the roof to the basement to the kitchen, Long Island homeowners know Alure provides high quality craftsmanship and incredible customer service. Visit the showroom seven days a week to see the array of Alure's services or explore their website twenty four hours a day.