The reaction to the Ali Family episode has been overwhelming. Read some of the moving feedback Alure has gotten from producers, partners, and fans of the show. To read some of the documents linked to, you will need the free Acrobat Reader.

Letters:

Matt Plaskoff, Construction Consultant, Extreme Makeover: Home Edition

Steve Joachin, Extreme Makeover: Home Edition

David Feinblatt, President and General Manager, WLNY-TV 55

C&C Landscaping

Florence Building Materials

Letters from Viewers:

Voicemails (.wav format):

Voicemail 1 left for Alure

Voicemail 2 left for Alure

Voicemail 3 left for Alure

E-Mails:

"Four years ago, we had Alure redo our main bathroom.  We were ecstatic with the results. Now, not only are we still thrilled with and enjoying the work which was done, we are very proud that Alure has donated so much to the Ali family.  We will spread your name far and wide.  We wish you continued success in your good works."

-- Martha and Carmen G., NY

"Your work with the Ali family inspired me! 1) Is there any way I can donate to the scholarship fund? It may not be much, but I'm hoping that lots of people like me saw the show and want to contribute. 2) I've been working on my own home in Charlotte for several months; it's time to help others with their homes through Habitat for Humanity. Thanks to the Alure family for setting such a great example of how each of us can make a difference!"

-- Dana N., NC

"John, it was really a thrill for Corinna and I to see how fantastic the show turned out for you and Alure! It just solidifies my feelings about your company, and assures me that we made the very best choice when we chose Alure to handle our home improvement project. You, Sal, Chris, and the whole Alure team should be very proud of what you did for that family. It was awesome to see! Keep up the good work, and the good deeds.   Thanks, and congratulations to all at Alure. You guys are really special!    

-- Lou P., NY

"I am working with one of your designers, Frank Levy on a bathroom for my home. I wanted to commend you on a fantastic job on Mrs. Ali's house in South Ozone Park. I was truly moved by the hard work and tireless efforts of you and your crew. I watched on both Sunday and Monday and wanted you to know that you have touched millions of people. Long Live Alure!"

-- Diana B., NY

"Just wanted to let you know that I watched both days of the Ali family makeover.  After seeing you last night I am compelled to write just to say thank you for being the caring and giving individual that you are. May God reciprocate all that you have done for that family ten-fold. I was so touched by your generosity. It literally brought tears to my eyes.

My husband and I are planning to do some small improvements in our home and felt anxious about hiring just anyone. Frankly, we didn't know where to find someone who we felt we could trust to be honest.  We've all heard the nightmare stories about unscrupulous contractors. Well, after seeing you, you've restored my faith in mankind. I am so excited that you are in the New York area. We plan to go into your showroom and discuss our improvement needs and get an estimate.  Hopefully we will get a chance to see you and say "hi."

Take care and keep doing what you do, because you do it so well!"

-- Yvonne V., NY

"To Sal and the wonderful people at Alure, My husband and I wanted to tell you how impressed we were by the generosity of the Alure family. Your professionalism on the project and generosity towards the family reconfirms our belief in mankind. God Bless You for everything you have done! We live on Long Island and if we ever need remodeling work done on our home, you will be the first company we call! Thank You!"

-- Nanette and Paul, NY

"I am so proud of my fellow BKBG member company. Y'all did a fantastic job!!! I was so moved by your company's generosity that I cried during most of the show. What a wonderful family to receive such a blessing. Please pass this along to all involved. Take Care."

--Lee King, Bath & Kitchen Gallery, Little Rock, AR

"Just wanted to say Great Job on Extreme Makeover, both with the house, and with the scholarships for the kids. If I was in your area, I'd definitely get your team in to finish my basement."

-- Dan J., Canada

"I missed the episode that aired a few nights ago of Extreme Makeover. And to be honest, I only watched the Behind the Scenes show because they went on a Disney Cruise and I am all things Disney. But watching it, I could not believe the generosity of Sal and everyone that works at Alure. You have restored my faith in humanity. I wish there were more people like you in the Florida area to assist with the hurricane damage, alot of people in the construction field can learn from you. The state of New York is very lucky to have you. You are the greatest. God Bless."

-- Ginger S., FL

"I grew up around the East Mmeadow area I drove by your company office hundreds of times in my life. Well my wife and I are big fans of ty's show. We saw last weeks show in queens. All I wanted to say is great job that you did for that house and family. It is good to see a company that I new as a kid doing something good for the area. I just wanted to let you and your team know that you guys did a Great job!"

-- Paul S., NY

"I just wanted to say how moved my family was with your work on Extreme Home Makeover Show. We cried at the kindness your company showed them. To see that people still care for others that are not like themselves is a joy to see. The world could use a little more kindness like that.T hank you for restoring my faith in mankind. Because black little boys will grow into black men and they will need college because it is very hard out in the world. And without a piece of paper it is much harder. So again Thank-You all. From a Mother of a little black boy that grow up to be a man, with a piece of paper. Many Blessings."

-- Katrina C., NY

"I want to say your company is a true blessing from God. I saw what your company did for the Ali family and it is truly an inspiration. Keep up the good work!!! God bless each and every one of you."

-- Trenda M., IL

"i want to commend your company, its nice to know that there are good people like the folks that work for alure. i just watch extreme home makeover and was moved to know that there are companies that care about people and not the profit a company can make. everyone in your company should be proud.....god bless you all"

-- Debby L.

"I am just watching the 'Behind the Scenes' of Extreme Makeover Home Edition (my family's favorite show) and I just wanted to tell you that your generousity and concern for the Ali family brought my family to tears (me included). God Bless you for all you did (and do) for those who need it most! It's amazing to find people who will give of their time, talents, and even their own money to help others. You guys are very special people! I'd hire you guys in a second if we lived closer :)"

-- Ken H., MI

"I watched the extreme makeover and was so moved by your company. I'm keeping your information on file for when we are ready to remodel our 1924 basement."

--Paulette W., NY

"I just wanted to take a moment and thank you for all that you did for the Ali family. I was so touched at your companies generosity that it brought me to tears many times throughout the show. It’s very refreshing to see that there is still such kindness in the world especially for those who need it most. I can only imagine all the people that have contacted your company since the show aired and I can say that I have never taken the time to ever contact anyone like this before, but in this case you and your companies extraordinary selflessness needed to be commended. I just felt compelled to contact you."

-- Holly B.

"I just wanted to write to you to let you know how much the good deeds you and your crew touched my heart. You all went above and beyond by establishing college trust funds for the Ali boys! God bless you one and all! Thank you!"

-- Lidia M., MI

"I just had to write to tell you how amazed I was at the generosity of Sal and the entire company. It really had an impact on my kids as well as myself. I am a single Mom as well but no where near the turmoil the Ali family was in. Going above and beyond has totally restored my faith in people. Thank you for all that you do."

-- Maria, Tyler and Jenna R.

"Firstly, I'd like to say God bless you Sal and your company. I have never watched the show and felt so touched and moved by the cast and members. Our family watches the show religiously and I had to write to you and say thank you for caring and for giving! I don't know the ins and outs of show business or what it takes to partner with Ty and his team, but I do know that what you did, you did from your heart and I believe that you will be blessed for taking your time, effort, energy, monies and resources to help the Ali family. I am here in North Carolina and I was compelled to send you this note of thanks. You have a good heart and I am sure that your team members love you to the hilt!!!(smile) Please know that if nobody else thanks you, a lady in North Carolina does!!!!!!"

-- Sheri M., NC

"Dear Sal and the rest of the Alure Crew, I just had to send a letter letting you know how awesome I think you all are. I watched both episodes of Extreme and also listened to the segment on WKJY. In an age of cynicism, hate and fear you all have demonstrated that there is still good in the world. You are all the type of people I try to expose my children to so they can grow up with hope and faith that good prevails. Thank you from the bottom of my heart for everything you did for the Ali family and for everything you did for the rest of the country--you showed us that there are still people in the world who have a heart and concern for the people around them."

--Denise I., NY

"Please tell Sal and EVERYONE who worked so hard on the Ali House - that The Lord shall reward them ten-fold when they get to heaven. Thank you for making this a better world to live in."

--Gerard K., NY

"You guys (& Gals) ROCK!!!!  What a difference you have made in the lives of the Ali Family. This was one of the best Extreme Makeover Home Editions yet.  The contractor that Lucy hired "did a bad thing" but you brought faith and  hope back to many.  God bless and keep up the great work."

-- Linda M.

"I am SO impressed with the love, support and work you provided to the Ali Family on Extreme Home Makeover! I was actually "vklempt" (which is hard for a Southern girl!) You went above and beyond for this wonderful family - so many people gave so much - I just wanted to send you and your employees best wishes and a heartfelt thank you for giving them an opportunity to have the Home they are so deserving of. Take care!"

-- Lisa H., TX

"I saw the great job Sal and everyone did on Extreme Makeover Home Edition. Everyone in your company is an inspiration. Thank you for volunteering yourselves, your time and talents, and for caring so much about the Ali family. It's refreshing to find a company that cares as much about people as it does about profits. If I ever need remodeling, you'd be the ones I'd turn to; and I'll be sure to refer others to your company, too. The world is a better place because of people like you. God bless."

-- Anonymous

"After seeing your company featured on ABC last night, I just wanted to write and thank all of you for your generosity. Alure Home Improvement went above and beyond by providing scholarships to those two children. I was impressed to learn of such dedication from a business owner and his workers. I have recently moved to NY and will always keep Alure in mind for future business."

-- David P.

"I just finished watching Extreme Home Makeover show and wanted to let you know how touched I was by your company's generosity and hard work. I hope that your company will be rewarded ten-fold by lots of extra business! If I lived in the New York area, your company would be the first one I would call because of your wonderful employees with the big hearts. Best wishes to you."

-- Teri F., CA

"I was one of the many viewers who saw your company on Extreme Makeover: Home Edition on Sunday, October 31, 2004. I wanted to commend you on your generosity in donating your time, labor and resources to help the Ali family rebuild. Although I do not live in New York I have family and friends who do and when the time for home improvement comes you will be the first company they call. Thank you for your dedication to the community that you serve."

-- Amy K., WA

"Please forgive me if I'm using the wrong format to get in touch, but I watched Sal and his crew on "Extreme Makeover: Home Edition" both Sunday and Monday night, and I just wanted to pass along good wishes to all of you. I commend you for the scholarship fund, which will make such a difference in the lives of the Ali boys and their mother. Not only are you offering them a brighter future, but you are freeing all of them of the burden of worry of how to achieve their dreams.

After experiencing the worst in your business, what a redemptive experience for them to experience the best. You have huge hearts, and should be recognized for following them.

Keep up the good work..."

-- Kristen I., MD

"I just wanted to send this email to Sal and everyone involved in the rebuilding of the Ali home. I thought it was one of the most wonderful and unselfish things anyone could have done. The house was absolutely immaculate! And to give those scholarships for college to the two boys... I was in tears! MY HAT GOES OFF TO EVERYONE AT ALURE! GOD BLESS YOU ALL!!!!!"

-- R. E., PA

"I am taking a guess that this might be the right address for Mr. Sal Ferro...

My name is Rebecca and I used to live in NYC, but now I live in St.Louis, MO. ABC's EXTREME HOME MAKEOVER is the best show on tv and last night proved why. I have watched almost every single EHM but the ALI Family Episode and HOW DID THEY DO THAT was exceptional, as it showed the tremendous HEART that goes into every step of the makeover.

Sal, your passion and conviction and work ethic are refreshing and they came across on TV and filled my own living room with such emotion and compassion.

Your entire company should be EXTREMELY proud of the difference made in the lives of Lucy and her sons. The Scholarship Fund was a terrific idea and I just wanted to thank you."

-- Becca

"I was very touched by the Ali Family segment on Extreme Home Makeover.  I am a single Mom too with two sons in college.  It is so wonderful to know there are people like you and your employees in this world.  I wish every one of you health and happiness.  I know you are going to have more business than you are going to know what to do with.  If ABC had not chosen to show the behind the scenes making of the program, your kindness would not have been exposed to the millions that watch the show.  What an awesome thing you have all done.

I feel so blessed when I see or hear so many of the stores Extreme Home Makeover has presented.   I can't afford to make over a needy family's basement or start a college fund; but, tomorrow I am going to an open house for volunteers for Habitat for Humanity.  I am only one person.  If I can do even one small thing to help another person, I wonder how many more people you touched that are going to do something similar. Thank you and God Bless all of you."

-- Marlene C., TX

"I just finished watching the Episode for the Ali family and I think that not only did the crew and contractors do a fabulous job in this house but Sal Ferro went above and beyond his job constructing a house for a family that in my book totally deserved it and will appreciate it for years to come. Sal I am glad that there are people like you in the world and that humanity still exists. That was something that will always remain in my heart. Generosity like yours shows that there are still humbled people and giving something of that magnitude is spectacular."

-- Melanie C., WV

"I just would like for you to convey to your company and Sal how much their genorousity and compassion made me truly see the heart that many people still have. I am a high school teacher and an disenchanted with the lack of concern many children have for their fellow man. Not only did you show a great deal of compassion, but your concern in setting up the scholarship fund for the boys shows that you value their education and that of others. Thank you for delivering another wonderful and tear filled episode. I commend your company and wish you success."

-- Melissa H., NC

"Mr. Sal Ferro & Alure Family:

I have just finished watching the Extreme Home Makeover Edition that saw your company play an integral role in rebuilding the house and life of the Ali Family. Being 25 and a graduate student, I know that my words do not carry much weight yet. However, knowing that I have been really moved by a television program, I felt the need to share the sentiments contained herein. I am heartened by the kindness and generosity you showed to this family. More than the tangible materials used in the construction of their new home, your company made a greater investment: the education of an individual. And I promise you, it will have the greatest ROI (return on investment) you'll ever have. It will be that family's foundation that can never be stolen nor crumble if taken care by the proper hands. If and when I move back to New York, I say now that you have won over a new customer. God bless and continued success."

-- August H., TN

"I am writing to say how truly impressed and touched I was by the promise of a college education for the Ali boys on the Sunday night episode of Extreme Home Makeover. When I watched the Monday night episode and saw the work done on the basement...a room not even shown on the Sunday show... well, I had to write to show my admiration. My father owned a concrete paving company and did the road work for new home builders for over 40 years and I never saw the type of caring and generosity in all that time that I saw you give to the Ali family. I am probably joining the multitudes that are writing to you to say "Thanks"."

-- Linda K., OH

"You guys are absolutely wonderful - what you do on Extreme Makeover is fantastic. I wish you were in Minnesota to do my remodeling job - I'd hire you in a minute. You're a blessing to those who need it the most."

-- Linda K., MN

"I am so very moved by the generosity you and your company showed in last night's Extreme Makeover Home Edition in which you and your company helped the Ali family. I can't stop thinking about the impact you have made in their lives - not only by rebuilding their home from the basement to the roof, but also the college trust fund for the boys that you and your employees have started. I was (and still am) so overcome with the love you have shown the Ali's that just have to let you know."

-- Debbie S., NJ

"I just caught the replay on Nov.1st. of your extreme makeover show! Sal, you are an amazing man with a wonderful heart and the employees of your company are equally as wonderful! My husband and I are setting ourselves up to buy our first home. You and your company are permanently embedded in our memory and we will be in touch should we need any kind of construction work. Wishing you amazing success WHICH I AM POSITIVE WILL COME TO GREET YOU IN TIDAL WAVE PROPORTIONS- EQUALLY TO THE HEART YOUR ENTIRE COMPANY PUT INTO THE ALI'S LIVES. PS. You made us proud to be New Yorkers! Nice Job. "

-- Marge and Vito R., NY

"To everyone at Alure: God bless you on your extraordinary hearts and skill. Your generosity stands as an inspiration to everyone. Keep up the great work!!"

-- Bob B., NJ

"Your hard work and kind spirits have created a strong and safe home for two amazing boys and their wonderful mother. Through all the hardships that they have faced, the Ali boys are gentle, polite and loving. You are truly modern-day knights in shining armour. I wish you every success, both professionally and personally, for the future. My only request is that you immediately open a branch of Alure in Boston as I need a new second and third floor to my own house!"

-- Kirsty, MA

"All of you leave me speechless. Your generosity, integrity and commitment to community will change the world. You made a big change for the Ali's. You made a different but important change in me too. Thank you. Is there any way I can support and your entire family of employees by adding a small gift to the Ali boys scholarship fund? It would be one of the greatest investments I'd have ever made."

-- Steven M., ME

-- Renee B., MA

"You are all God's blessings....what an incredible heart you all have to help the Ali Family ABOVE AND BEYOND what you already contributed during Extreme Makeover: Home Edition. I am so fortunate to live on this planet with people like you. You are in my prayers tonight. May God Bless you all."

-- Kym P., PA

"I just wanted to say that what Sal and all of you at Alure have done for the Ali family really touched my heart. In the world we live in today it's great to see kindness above and beyond the norm. Great Job Alure!!! Thanks for making such a wonderful difference and giving from your hearts. It gives me hope that the world is still full of caring and giving people like you all there at Alure! God Bless U All!"

-- Sherri B., TX

"i never thought i would write a note like this one. after watching both the extreme makeover episode and how'd they do that special, i was absolutely awestruck at the generosity, care and kindness your company has. it would have been easy to provide manpower for the rewards of 'free' publicity. but what you showed was the kind of character and heart that too many companies - and people - lack. sal, you and the folks at alure made a difference in somebody's life, presented hope where there was little, and went leaps beyond what was expected. congratulations to everyone who is part of the alure family. what you did for the ali family was a gift from the heart, and that is priceless.

-- Erik, MA

"I don't have a project. I just wanted to say thank you for all that you guys did for the Ali family. I don't normally send emails like this but you all went so far above and beyond....you touched my soul. And restored my faith in the good of mankind in general. Here's to YOU!!!"

-- Margo G.

"I saw your company on the Extreme Makeover Home Edition and just wanted to tell you how wonderful I think you all are. Your employees are out of this world and thoughtful to give so much of themselves both physically and financially. I wish we could have more people in this world like all of you."

-- Susan M., GA

"You put faith in contractors back to my family. I'm a homeowner and I was very touch by your dedication, honesty, passion to rebuild a home that was destroyed by another contractor. It is hard enough to find an honest contractor and that is the fact. Many lifesavings have been robbed because of so many of them. Many homes destroyed and put on foreclosure because of it. I am glad you put an honest face back to contractors so homeowners like myself has the confidence to contact one. In all said and done I hope your company can travel to Jersey City, New Jersey and fix a home (my home) in the near future (let me get money together first). I will definitely have you in mind. I'm sure many thousands do too."

-- Maria M., NJ

"Debbie and I wanted to write you and let you know how much your sacrifices to the Ali family on Extreme Home Maker blessed our lives. Your generosity and show of love for this family does not go unnoticed. May the Lord bless you all for your giving hearts and going beyond the call of duty to help this family. May He bless you all, "above all that you could ask or think." Thank you all for you fine example."

-- Frank and Debbie H., VA

"You guys are what's RIGHT about this country. Your heart, dedication, ethics and selflessness are beyond commendable, you are inspiring."

-- Lynn C., NJ

"I'm just an ordinary girl from NH, watching the Extreme Makeover Show and I want you to know that you and your crew are unbelievable!! All of the enthusiasm, the smiles, the genuine care for humanity and all the love you show is overwhelming."

-- Lynn, NH

"Thank you, the world is a better place because of you and your company! May God bless you always and thank you for making a difference. I wish all building construction people were like you. Thank you."

-- Richard S.

"God Bless You for the work you did for the Ali family. Your selflessness is a credit to you and your employees. May your dreams all be fulfilled just like you answered the prayers of the Ali's."

-- Bob P., TX

"I just saw the show of Nov 1st and you all are truly going to have a crown waiting for you in heaven. I love the fact that you are setting up a college fund for those boys and when my husband gets home from a business trip we will be sending you a check for what we usually give for the Toys for Tots for christmas. I would like to know that my money went to help a deserving family and to think that your team went above and beyond anything I have seen so far. You are truly angels on earth. Keep up the good work Sal. You made us bawl like babies."

-- Marsha and Brooke M., IL

"I wanted to take a moment to let you know how great I think you and your entire company are. The things that you have done for the families on the Home Makeover show are absolutely wonderful. I just wish you had a company in Oklahoma, you would be hired on the spot."

-- Eric R., OK

"I am watching the Extreme Makeover Home Edition special How Did They Do That and just witnessed what you and your staff did for the Ali boys. I think that is is GREAT that you all would offer up your own money to create scholarships for those boys. You could have stopped at just rebuilding their home (which was already enough) but you went a step beyond. God Bless you and your staff what you did for the Ali boys."

-- Sondra H.

"Just wanted to tell you guys and gals what a great job you did in supporting the Ali family. All of the team members that supported this entire event should be commended for their dedication and commitment. You will get more in return for what you all did."

-- Gina E., TX

"It is so touching how your company helps out with ABC and the Extreme Home Makeover show. You are really doing a service to the community and it must be such a morale booster to your company. Sal is awesome- if I was in the New York area I would seek out your company to remodel/build my home. Thanks so much for your generosity to deserving families. You can tell the pride of an Alure built home. Good luck in the future!!"

-- Allison C., MA

"I just wanted to tell you how FANSTASTIC your team is. I watched the Extreme Home Makeover program last night and we are watching the "How did they do that" episode tonight. The compassion and care that your team showed the world last night made my heart take wings (I shed a few tears as well). You should all be very proud of the jobs that you do, and the opportunity that you have to change people's lives.

At the end of the show when Sal and his partners sponsored the Ali boys college funding, I added each of your families to my gratitude list and will keep each of you in my prayers.

Thanks for being kind to others and for living true to values that seem to be less and less evident today.

Make it a GREAT Day!

-- Mary Anne S., TX

"I just wanted to mention the pleasure I felt in seeing the thoughtfulness of Alure and the rest of the employees with the Ali's home repair. I hope you enjoy all the publicity and get the rewards of your good deed--you need to do good things and you will receive many blessings back."

-- Joni, WI

"I saw your company on Extreme Makeover: Home Edition. I just wanted to e-mail your company to say it is really great to see an employer work for more than profit. In the end, your company will prosper due to your mission statement. You have acted on your words. Bravo!"

-- Stephanie W., Canada

"I watched 'Extreme Makeover Home Edition' last night and Sunday night and I just wanted to send you an email and say that I think what you did for Lucy Ali and her children was amazing.  In these days of war, ugly elections, corporate greed, church scandals, etc. it is so nice to be reminded of how kind and caring people really are. Not only did you think to give them a fun basement and take on that project yourself; you thought of their futures.  That was so touching to see.  Your family of workers should also be given a big thumbs up."

--Katelin S.

"I'm probably one of a million people who saw the edition of Extreme Makeover on ABC where your company contributed so much to help the Ali family. I just wanted to let you know that I was very impressed and extremely touched to see the generosity of your company and your employees. In a world where people can seem increasingly apathetic and selfish, it's great to know that there are still people out there who are willing to do all they can to help others in need. You give me hope."

-- L. M. C.

"I just wanted to say I thought what you did for the Ali Family was AWESOME!! It's so great to see the people that have the resources and the heart and compassion to pick a family up like you did. It was truly the most amazing extreme home makeover show I have ever watched. Great Work and Keep it up!!!!"

-- Jill F.

"I have never been so moved. With so many "reality shows" out there, I can truly say that your appearance on the Extreme makeover show was great. what you all did for this family was very moving. Your business and just personal life will truly be blessed. Thank you for showing us that there are WONDERFUL people out there."

-- Y. L., IL

"I just wanted to say what a fabulous company you have. All of you made a tremendous difference for that family. You should all be very proud of yourselves. Many of us would love to say that we changed someone's life for the better and you can. Thanks for being such an inspiration for doing nice things for others."

-- Sarah H.

"First let me say that I have never written anyone about a show before. You and your Alure team TOUCHED ME! I am not an overly emotional woman but i was really moved to do something more. Your concern and your caring for the ALI family was just remarkable, if not godsent. You gave beyond the call. I felt exhausted with you. I felt happy with you. I celebrated  with you.

New Yorkers have a way that is totally just for us! Not many realize what new yorkers know that "Yes, It takes a village to raise a child, but it takes parents to hold the hut together".  Your contribution regardless of color was genuinely felt.

Last year I had tragedy I lost my 10.5 year old son, my dad 2 weeks later, and my nephew 3 months after that. It was the kindness and the outpourings of strangers as well as friends that helped pulled me through.  Seeing your giving made me think of that time and also about the many unsung heroes and saints that live among us."

-- Bettina C. W., NY

"Just wanted to say thank you for the wonderful work you did on the Ali House on Extreme Home Makeover. What a wonderful sacrifice that the staff made in order to get those two boys a college fund! God Bless you all!!!!!"

-- Candace & Mark P., PA

"Congratulations!!! I have just watched Alure completely rebuild the Ali family’s home. I honestly was crying by the end of the show; there are no words that can describe how I felt watching your generosity to the family.

In these times, we as Canadians are transfixed to US news stations to keep track of your presidential elections and some of us are quite judgmental in our beliefs...but I must tell you that the people at Alure really showed me what truly wonderful human beings and Americans you all are."

-- M. L., Canada

"I am a high school teacher in Fraser, Michigan. I just wanted to say thank you for being an outstanding company and having such giving employees. My students had an assignment to watch ABC's Extreme Home Makeover. Myself and my students loved the show and appreciated the generosity of your company. You truly made the Ali family house a "home." thanks again."

-- Matt B., MI

"I am sure that your company has gotten thousands of thank yous for your work that you did for the Ali family. I wanted to send my personal thank you from my family for your love, kindness, generosity, hard work and the sacrifices of your employees’ families that you did; to make a dream come true for the Ali family. Watching you all work for the past two nights on Extreme Makeover with my family, reiterates what I try to teach my kids. Picking up something an elderly person has dropped, opening doors, or just saying hello to someone you pass; always makes someone’s day. You all have gone over and above with the Ali family. From the very bottom of my heart, THANK YOU!"

-- Vicki C., PA

"I just wanted to say I think you and your team are a group of amazing people the way you helped the Ali family. My wife and I were touched by your caring for those boys."

-- John P., NJ

"I recently viewed the show Extreme Makeover-Home Edition, and was amazed by the level of dedication and humanity your company showed. It is amazing and refreshing to see that there are still a people willing to donate their time, effort and money to better the lives of perfect strangers.

I applaud the company and the staff for the work done and the pledge of the scholarship for the two boys of the Ali family. God Bless everyone involved in this project."

-- Ester R., NJ

"Last night my wife and I watched Extreme Makeover. I just wanted to take to say, "Thank You" for your generosity as a company and as individuals. My wife and I were truly touched. It reaffirms our belief that people are good. Thank you again. It is because of people like you that make America Truly Great."

-- David J., FL

"God Bless all of you. Seeing the warmth, love and compassion that you have expressed in so many ways brought tears to our eyes. It is acts of kindness, professionalism & heart warming love like this that make you really look around realize how fortunate we are that WE all live in the greatest country in the world. You folks give life and meaning to the words " I'm Proud to be an American". May God continue to bless all of you now and forever.

PS...If you are ever in Pittsburgh, PA. be sure to stop by for dinner."

-- Peter & Colleen Y., PA

"Dear Sal,I just finished watching "Extreme" last night and not too many people move me like you and your company have. On "Extreme" they talk about having heart and even though the design team have a wonderful heart, people see it all the time. It is the people behind the scenes that really make everything come together that fills me with joy. God has blessed you with a very special gift and it is wonderful that you and your employees can provide the education to these 2 boys and give them hope. I have never written to anyone over the internet and I just couldn't help myself on this issue...What role models all of your employees must be!!! What a role model you must be. My prayer is that you continue to be blessed and that all of the talent and expertise of all of your employees increase that you all continue to make this world a better place. God bless all of you."

-- Dianne S., Canada.

"I do not have the need for your services but after watching how your company gave to the Ali family on Extreme Makeover I wish I did. I do not own my home but if I ever need any work done in my apartment you are the ones I would call. I have never heard of a company to give as your company did. Please let me know how I can contribute to the scholarship fund. You give a new meaning to the word giving!!"

-- Elizabeth F., NY

"I watched Extreme Home Makeover and the How'd They Do That episodes about the Ali family.  As a homeowner in Mississippi who had a bad experience with a contractor who did a very poor job on a kitchen renovation, I could identify with Lucy and her sons...but our experience was not nearly as bad as hers.  I want to say that I admire your firm's dedication, professionalism and craftsmanship.  Most of all, I admire your generosity in "going above and beyond" with re-doing the basement and providing college scholarships for the boys.  It is people like you who will change this world for the better...one small corner at a time.  If you ever open a branch office in Mississippi, let me know!!  Thanks for all you do."

-- Lynn N., MS

"To the Wonderful People of Alure,

I watched the show Extreme Makeover the Home Edition and I was compelled to write and express my extreme admiration for everyone working in this wonderful company. All of you have set the highest example of Love and Giving that I haven't seen in so long. It is people like you who give me the motivation to help others less fortunate and try to give some positive feedback from people that they may never know. Your company has set an example for everyone to follow. Though I am just a working class person trying to make ends meet, I still try to help others as best as I can. Your good deed to those children in giving them an education does go far beyond the call of duty. My heart and prayers go out to your company for this fine jester of compassion. Companies like Alure need to be commended for their fine job and the hope for a prosperous future.

Although I may just be a name that will soon be forgotten of time, rest assured that your good deeds will last forever, and your inspiration will forever be remembered.

As I watched that episode I saw God's Love shine in all the faces of your family. You make the world a better place to live..... Continued Success to All of you....

-- David C., CA

"Dear Mr. Ferro: After watching Extreme Home Makeover, and the How Do They Do It? sequel, I want to send you a personal message. As a fellow organizational leader (in public schools and in the military), I have studied leadership and great leaders, and you show the traits of those who have successfully led companies and led employees to something much more than a job with a company. Like others who have gone before us, you seem to be leading your employees to greatness, to making a real difference in the lives of others, and leaving a lasting impression on their own lives in the process. My congratulations to your employees and you for setting such a great example. You are modeling all the characteristics people want from ethical builders, businessmen, and human beings. If you ever decide to visit Northern California, you'll stay free with us."

-- Eric N., CA

"I've watched Extreme Makeover Home Edition faithfully since day one, I even watch the re-runs. I felt compelled to write to Sal and tell him that this last episode with the Ali family actually brought me to tears. What Alure did for those children was nothing short of amazing. The world needs more honest and caring companies like Alure and more people like Sal."

-- Kathleen G., CA

"I am just writing to thank Sal and his wonderful work staff for the HUGE HEART AND HOSPITALITY, we need more people in this world that actually care about other people besides themselves. Keep up the great work and may god BLESS everyone at ALURE and the USA."

-- PJ, MI

"I watched both Extreme Makeover - Home Edition and the "How did they do it" version of that show as well. Sal's speech was touching and inspiring. May God Richly Bless you all!"

-- Richard M., OK

"To Sal and all the workers at Alure, Thank you for being the people who care. I've never written to anyone like this before but I was so moved by your giving and caring spirit. Sal I want to thank you for being a great role model for so many others. May you and your family continued to be blessed. I'm a high school Principal who values what really counts and that is family love and a good education."

-- Karen T., CA

"Dear Sal and Alure Staff;

I would like to express how overwhelmed I became watching to what extreme measures that Sal and the staff of Alure went to in assisting Ty and his wonderful group of talented designers for making a living nightmare for the Ali family become to what they thought was a far fetched dream. As a home owner I can relate to how expensive home repairs can become and for a single parent with two children makes any financial situation twice as hard. On Extreme Makeover Home Edition Lucy Ali took on the responsibility of caring for two young boys, nurturing them for several years providing what she can putting herself last. Now the tables have turned and it was time to give back to this family and repair lost and broken hope. I think that having to provide time away from work and help a family in need was more than enough that anyone could ask for. But having to go over and beyond the call of duty as Sal felt it was necessary for him to do with his staff of Alure was spectacular, honorable and respectful. I wish you Sal and your staff the best of luck and success and may you continue to keep that same integrity that made you stand out in this episode."

-- Pablo, C., IL

"My husband and I just watched "Extreme Makeover: Home Edition" and wanted to thank you for all the hard work you did. (Both "on the set" and off.) Thank you for your dedication, sacrifice and for the wonderful choice you made in starting those boys' scholarship fund. The Lord will surely bless you for these decisions...both on behalf of this company, and for each one of you who personally sacrificed to make this happen. It is a GOOD thing to see, especially when there are so many negative things at work. God bless you and the work of your hands! :)"

-- Amy M., NC

"I just got done watching the Extreme Home Makeover behind the scenes show where you guys madeover the single mother of two home. ALL OF YOU are incredible. May GOD bless you all, keep you safe on the job site, and bring good fortune to your business. I only wish I lived in NY because I'd love you guys to do work in my home. My grandfather, Sal Panarello, was a tradesman.....Tell your Sal that each time I see him on TV that he does us Italians PROUD. God Bless."

-- Larry A., NH

"Your hard work and kind spirits have created a strong and safe home for two amazing boys and their wonderful mother. Through all the hardships that they have faced, the Ali boys are gentle, polite and loving. You are truly modern-day knights in shining amour. I wish you every success, both professionally and personally, for the future. My only request is that you immediately open a branch of Alure in Boston as I need a new second and third floor to my own house!

-- Kirsty K., MA

"This is just an e-mail to say THANK YOU for what you did for the Ali family. NEVER have I been touched by a TV show the way that I have these past two nights. It takes a lot to bring this mid 30's man to tears, but to see the giving and the spirit in which you guys gave, WOW. That is what living is all about. May the Lord bless you for what you gave. From my heart, and from America's heart, THANK YOU!"

-- Greg M., TX

"I just watched the Extreme Home Makeover episode of the Ali family and I was touched by the loving concern of Sal and the Alure family for them. People do so many cruel things to others (like the contractor that took all of the Ali's money and left their house in shambles)and it was just heartwarming to see the help that was provided by your company and Ty Pennington and his crew. Thanks for doing a great job for a great family. May your company continue to grow and be blessed."

-- Darlene S., MD

"I just want to commend your company on helping the Ali family. It was such a wonderful gift you gave them. You probably have received many emails and calls regarding the show. Keep up the great work.

I personally would use your company in the future if I ever need work done on my future home. I have spread the word. God Bless! :)"

-- Camille B., NY

" To Sal Ferro and Company: Just had to commend you on the extraordinary remodel you provided for the Ali Family; to provide the scholarships for the two boys was absolutely amazing. What a great heart!

God is truly going to open up the windows of Heaven and pour you out blessings that you won't have room enough to receive! Thank you for renewing hope in the lives of such a deserving family and inspiring the spirit of giving to the rest of us.

My home here in Dothan, Alabama was built in 1977 and we are in the planning stages of remodeling. Are your services limited to the NY area only? We desperately need a company like yours in the Southeast. May God bless..."

-- Christilla G., AL

"I am just a tv watcher addicted to extreme makeover. I wanted to compliment you and your company for the work that you did on the Ali House. It is nice to see that there are still people that go the extra mile for someone else. Its probably the reason I watch the show- it gives me more faith in mankind. so Thank you for your generosity..... I live in a small studio but if I ever need a contractor- you will be number one on my list."

-- Shira S., NY

"I have watched the past two episodes of Extreme Home Makeover about the Ali family and I am so impressed with your company and the Ali's. I would like to make a small donation towards the boys college fund, could you please let me know if that is possible and where I should send it. Unfortunately I currently rent (divorced) but if and when I own again I will always remember your company. Thank you for your great work."

-- Scott B., NY

"I just wanted to express my gratitude to Mr. Ferro and the entire "Extreme Team" at Alure. The true heroes of "Extreme Makeover"! I watch regularly and have enjoyed watching when Mr. Ferro and his team come marching on the scene of a work site, a lump swells in my throat as I witness the expert craftsmanship, professionalism and dedication these men and women show doing the impossible. Mr. Ferro, his entire team and Alure have much to be proud of as they continue to amaze us all by their steadfast and profound abilities to transform an entire unlivable structure into a castle. The unselfish giving of Mr. Ferro and his company, renews my faith in a world where many would turn away and let someone else worry about the problem. I cannot express enough my gratitude to Mr. Ferro and his staff for standing up and setting an example for all to emulate. Thank you ALL, and God Bless and protect you Mr. Ferro, you company and entire staff! Keep up the great and rewarding work you are doing and the example you are setting!"

--Ray S., MO

"We just finished watching Extreme Home Makeover and were extremely impressed with not only your ability to create an extraordinary home in such a short time, but also your huge heart in ensuring a successful life for the two boys. My husband always talks about people in construction who work with their hearts and calls them craftsmen. Hats off to you, as you and your crew fit that description."

--Charlene, Victoria, BC, Canada

"Thank you from the bottom of our hearts for what you do for needy families. You are VERY MUCH APPRECIATED!!! May God Bless Each Of You, Now and Always."

--Robert and Sara H., TX

"YOUR COMPANY IS AWESOME TO HAVE HELPED THE ALI FAMILY LIKE YOU DID ON EXTREME MAKEOVER. THANKS FOR BEING THE COMPANY, AND THE PEOPLE THAT YOU ARE!! GOD BLESS YOU AND YOUR FAMILIES!"

--K.W., AZ

"You guys ROCK!!! After all your hard work to then secure college for the boys...nothing short of AWESOME! You show that there is still good in the world. You also helped create the BEST TV show I have ever seen. Thanks. I hope your business increases 100 fold because of your good works."

--David E., UT

"I saw you guys perform your magic at Lucy Ali's house. No one would have deserved better, having you guys work on her new house was a blessing. Watching how your team work together is a inspiration and a lesson to everyone,group and companies. Alure as a team say's the obvious, you can acomplish more as a team if you love each and passionate about making a difference. Hope to see you guys again and continue making a difference. May the Almighy bless you all."

--Mohammed J., NY

"Hi There. I'm sorry, but I don't have an estimate request. This was the only place I could send an email to your company. I just wanted to say thank you. I watched the Extreme Makeover and you guys are wonderful! I wish you were located in Michigan because I would contract you guys to build our new house! We need more people like you on the planet! Thank you for showing what we can all be if we give to those who need help. I just can't express how happy I am to see good things being done on TV and that their are extraordinary people like you who care and who get it. So, THANK YOU! THANK YOU! THANK YOU! You are GREAT human beings! Take care and God bless all of you (although I think you already are!)."

-- Donna S.,, MI

"Dear Sal and all the crew at Alure, You guys are phenomenal! I just watched you work on Lucy's house on Extreme Makeover Home Edition and I was blown away. I had to check out your company online. It is such a wonderful feeling to know there are people like you out there who will open their hearts to others in need. I've experienced the joy of giving and I would love to do it on such a grand scale as you did! Keep up the great work! And remember, what goes around comes around. When you give uncoditionally, you receive abundantly!"

--Jeanne M., RI

"Just wanted to let you know that I just finished watching the extreme home makeover. Your staff is to be commended for the incredible thing that they did for this very deserving family. We live in a me world and you and your staff stepped outside the box and made a difference in three peoples lives. May God bless you and your staff in all of your endeavors."

--Phyllis B., AL

"Congratulations on your work that I just saw on ABC. You have renewed a lot of peoples' faith in contractors. I have a friend who just moved into an apartment in Manhattan. Will you work in Manhattan. Please let me know. Thank you - and once again, great work and great heart!"

--Gary P., NY

"I just wanted to say that what you have done for the families of the Extreme Home Makeover's is really incredible. Sal, you are a good person who is very generous to give up your time and energy to help someone in need. As a viewer, I greatly appreciate all of your and your companies hardwork that has been put forth to help those who are truly deserving. In this world today, it is hard to find people like you who still help those who are truly in need first before the $$$$! Thank you for all of the good work you have done."

--Christina S., FL

"Thank you for doing such a great job. It make us feel so good in such hard times, that you have great people in the world like you. Iam watching the show right now and I thought I would try to look you up. I found your web site. So you guys keep up the good work, and GOD BLESS YOU.

--Bert D, OH

"After watching the Extreme Makeover Show on cable this eveing, I just wanted to say how appreciative others are of your unselfish attitude to giving back to the community. Though I am not close to your area, were I near by, I am sure I would enjoy having your company work on our house. Continue the hard work. The world works because of people like you. Take care."

--Gord H., Canada

"I had just finished watching Extreme Makeover, Home Edition, and felt compelled after you had displayed such incredible generiosity to the Ali family. I was deeply touched at your entire work crew's dedication towards providing that family a beautiful home. As Margaret Meade said, "never doubt that a small group of concerned citizens can change the world; indeed it is the only thing that has," it is people like all of you, guided with goodwill and concern who provide hope for those who need miracles, and provide an incredible example to the world. Thank you and God bless."

-Patrick S., IL

"God bless Sal and everyone at Alure. You guys did an amazing job on the Ali house. I was present for two days of the renovation, and my mother and I were really anxious to see the results. We were concerned because of the relatively small space you had to work with. What an amazing transformation! I hope that Alure makes millions and millions of dollars because of the publicity, because you guys deserve it."

--Anthony, NY

"As a viewer of ABC's Extreme Home Make Over show, I was touched by your firm's generosity to the two boys. I hope this is a boom to your business; the house you built was beautiful!!!!! Good work and good luck - if I lived in NY I would be in touch."

--Ed S., NJ

"God bless you all for all you did to help the Ali family. We will definitely keep you in mind when we are ready for improvements on our home. Keep up the integrity and good work."